Case Study: Boosting Organic Performance with Semantic SEO

The project focused on improving the organic performance of the website GiftCheckProgram.com, which offers a unique solution for gift programs. The website was underperforming in search results despite having good content, primarily due to gaps in entity alignment and the absence of structured data.

Before the optimization efforts, the website faced several challenges:

• Low organic clicks and impressions, indicating limited visibility in search results.
• A below-average click-through rate (CTR) of 1.1%, pointing to poorly targeted content or lack of relevance to search queries.
• A high average position of 26.9, meaning most keywords ranked far from the first page of search results.

Metrics (May 1, 2024 – Aug 30, 2024):

• Total Clicks: 458
• Total Impressions: 42,800
• Average CTR: 1.1%
• Average Position: 26.9

1. Semantic SEO Implementation

We conducted an Entity Gap Analysis to identify missing or underutilized entities relevant to the niche. These entities were strategically integrated into the content, boosting its contextual relevance.

2. Schema Markup Addition

We added About and Mention schema to key pages, helping search engines better understand the website’s content and its relationship to user queries. This structured data provided explicit signals, improving indexing and visibility.

3. Content Enrichment

The content was refined to focus on user intent, ensuring it provided comprehensive and relevant information. This helped align the website with search engine algorithms.

227% CTR Improvement

Enhanced snippets and better targeting boosted click-through rates significantly.