Get cited by ChatGPT, Perplexity & Google AI Overviews.
The next search frontier isn’t Google — it’s generative engines. Most agencies don’t know where to start. We’ve been doing Generative Engine Optimization since before it had a name, and we know exactly how to make your brand the one AI recommends.
THE SEARCH GAME HAS CHANGED
If you’re only optimizing for Google, you’re already behind.
The way people search for information is fundamentally shifting. Your SEO strategy needs to catch up — fast.
WHAT’S INCLUDED
A complete GEO engagement — built on what actually works.
GEO is a combination of semantic SEO fundamentals, emerging structured data patterns, authority signaling, and AI-specific content formatting. Here’s what we handle.
HOW IT WORKS
From AI invisibility to being the brand AI recommends.
GEO compounds over time. Here’s how we structure the engagement so you see early signals within 30 days and durable citation rates by month 4.
WHY GEO IS THE DEFINING SEO SHIFT OF THE DECADE
If semantic SEO is the playbook for 2020-2025, GEO is the playbook for 2025-2030.
Generative engines are the new distribution
ChatGPT has over 200 million weekly active users, Perplexity has surpassed 15 million users, and Google AI Overviews now appear on the majority of informational queries. For research, comparison, and advisory queries — the queries that precede every high-ticket purchase — users are increasingly skipping the traditional SERP entirely. Your brand either gets cited in the AI response, or it gets left out of the conversation.
AI engines rely heavily on structured, authoritative sources
LLMs are trained on the open web but grounded at query time using retrieval-augmented generation (RAG). They pull from sites with strong entity signaling, clean structured data, high topical authority, and citable claims. A site that's invisible to Google's Knowledge Graph is usually invisible to ChatGPT too — the signal quality required to get cited by AI is a superset of what ranks well in traditional SEO.
Wikipedia, Reddit, and structured sources have outsized weight
Off-site presence matters more in GEO than in traditional SEO. Wikipedia and Wikidata entries, mentions in industry publications, academic citations, Reddit and Stack Exchange presence, and entries in structured databases all contribute to how LLMs learn to represent your brand. Building visibility across these surfaces is core GEO work.
It's still early — which means the ROI is uncapped
Most of your competitors aren't doing GEO yet. The businesses moving now are establishing presence on surfaces their competitors don't even know exist. Three years from now, this will be table stakes. Today, it's still a competitive moat for the businesses willing to invest in being early.
IS THIS FOR YOU?
Who benefits most from a GEO engagement.
GEO isn’t equally valuable for every business. It’s transformative for businesses whose buyers research before purchasing — and those tend to cluster in a few industries.
COMMON QUESTIONS
GEO, demystified.
The questions we get most from companies exploring GEO for the first time.
What exactly is GEO (Generative Engine Optimization)?
GEO is the practice of optimizing for visibility and citations in AI-generated answers — specifically in tools like ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. Traditional SEO gets you to the top of Google’s SERPs. GEO gets your brand cited when someone asks an AI tool for recommendations in your category. The two practices overlap significantly, but GEO has distinct strategies for schema, content structure, authority building, and off-site presence.
How do you actually measure AI citations?
We run automated weekly tests across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews using a defined set of prompts that match your buyer intent. Each prompt is scored on whether your brand was mentioned, cited with a link, recommended specifically, or omitted. You’ll get a monthly citation report showing your visibility per prompt, per engine, with trend lines over time. It’s the closest thing to Search Console for AI.
What tools do you use for GEO?
Our stack includes our own prompt-testing infrastructure (for citation monitoring), Otterly.ai and Profound (for AI visibility tracking), Ahrefs and Semrush (for backlink and entity data), Surfer SEO and Clearscope (for content optimization), Wikipedia/Wikidata (for entity signaling), and manual testing workflows that complement the automated tools. Most of this is invisible to clients — you just see the results.
How is GEO different from traditional SEO?
Significant overlap, real differences. Traditional SEO optimizes for ranking positions in a result list. GEO optimizes for being cited, paraphrased, or recommended inside an AI-generated answer. GEO places more weight on: entity disambiguation (Knowledge Graph, Wikipedia), structured authority signals, conversational query targeting, off-site presence on LLM-training sources, and specific content formats optimized for extractive summarization. Most businesses need both.
Does traditional SEO still matter if I'm doing GEO?
Absolutely yes. Traditional SEO is a prerequisite for GEO, not a replacement. AI engines pull heavily from sources that rank well in Google, have strong backlink profiles, and demonstrate topical authority. A site that’s invisible to Google is usually invisible to ChatGPT too. The right play is to do both — with GEO-specific layers (entity work, AI-optimized content, off-site citations) added on top of a solid SEO foundation.
How long before I see GEO results?
Early signals (first AI citations) typically appear in 30-60 days. Meaningful citation frequency across multiple engines usually kicks in at 90-120 days. Durable citation dominance — where you’re consistently the go-to reference in your category — is typically a 6-12 month outcome. GEO compounds: each piece of citation-worthy content, each authority signal, each off-site mention builds on the last.
What types of content work best for GEO?
Citation-worthy content performs best: original research with unique data, how-to guides with clear step-by-step structure, definitive answers to specific questions, comparison content with structured tables, and expert commentary with real insights. AI engines prefer content that’s easy to extract, attributable to a clear source, and backed by authority signals. Thin, generic, or highly subjective content almost never gets cited.
Can small businesses benefit from GEO, or is it only for enterprise?
Small businesses benefit enormously — arguably more than enterprises, because most small businesses aren’t doing GEO at all. Getting cited by ChatGPT for ‘best [your category] in [your niche]’ queries can drive real inbound demand. It’s also more achievable at small scale because your category is likely less saturated than enterprise verticals. The work is the same methodology, just scoped proportionally.
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